Roadside flowers
FOUND & FORAGED
Photo by Rebecca Shearslay by
Earth laughs in flowers.
Roadside Flowers is an ongoing collaboration between artists Isobel Hector and Laura Brown. We are passionate about sharing the transformative power of found flowers, observing them in natural situations, foraging where they’re abundant, and the joyous process of arranging them.
Our project celebrates the flowers we see in passing every day - whether it’s a single cheery Dandelion that’s sprouted by the back of a garage or a spray of luminous Pincushions sprinkled by a roadside - we want to share the beauty they gift us all.
Our practice is attuned to the surroundings and the moment. It involves first noticing and sometimes scouting - and relies on a loose plan, often modified on-site to suit the surroundings and what kit we have in the boot.
We share our explorations here - we call them Road Trips. Follow our journey into reimagining floral appreciation on Instagram and YouTube, and if you know a good spot - please get in touch.
Isobel grew up on the river in Hampshire before studying agriculture and then floristry in Bath. She founded her floral studio, Wild Hector, in 2020 and built a reputation as an events florist. Inspiration comes mainly from nature; she is noticeably influenced by how flowers and trees grow in the wild.
→ About Isobel
Laura grew up in Winchester before studying at The School of Art, and then Graphic Design at Brighton University. She founded her studio practice in 2017 - her portfolio spans design, photography, and writing. A lifelong love for nature, art, film, fashion and books are rich sources of inspiration.
→ About Laura
daisy DAYS
Flowers are a medium like no other. They exist to be beautiful, attract butterflies and bees, and remind us that we deserve joy and beauty. It's a simple and noble life's mission. Crowds of daisies give us infinite cheer - their sunny faces, always looking to radiate good vibes.
manifesto
WE ARE committed to thinking creatively and sustainably about sourcing and arranging flowers. We celebrate the flowers and plants surrounding us by creating low-impact arrangements from found and foraged flowers - highlighting the beauty AND JOY that are found in everyday places.
dog day afternoon
Every flower has a personality. Dog Roses are infamous social climbers - determined, willful and beautiful. Think of them as the Becky Sharpe of wildflowers. We spent an afternoon in their thorny but ravishing company this summer and were not disappointed…
common poppies
The fleeting beauty of flowers inspires our work - that might only be seen for one or two days or even just a few minutes. Common Poppies are a perfect case in point, closing up at dusk and elegantly wilting in moments…